Phantom Fireworks offers spanish website

Nosotros Hablamos Español
"We Speak Spanish"

May 5, 2005 (Youngstown, OH.) - Phantom Fireworks, the Nation's largest retailer of consumer fireworks in the United States, is proud to announce the launch of a Spanish version of its popular web site, fireworks.com. The web site is designed to cater to the Hispanic/Latin American population as well as Spanish speaking Americans with product, pricing, and showroom information.

The highlights of the web site will include detailed product descriptions of all Phantom Fireworks product lines as well as showroom locations, hours and up-to-date pricing information. The Spanish web site, which is the first of its kind in the fireworks industry, is expected to significantly increase the traffic to fireworks.com and help drive Phantom's showroom sales across the United States.

"There's no question that fireworks.com has played an integral role in our growth over the years," says Bruce Zoldan, President and CEO of Phantom Fireworks. "It's an important part of our marketing strategy and the focal point of everything we do...we know how valuable fireworks.com is to our customers."

With an increase in hits of over 88% from 2003, fireworks.com experienced 327 million hits in 2004. This reflects a 267% increase since 2001. With the Spanish version now available and an on-going program to keep the site fresh and up-to-date for its customers, Phantom expects fireworks.com to exceed 500 million hits in 2005.

With over 40 showrooms across the country, customers sometimes drive up to six hours to shop at Phantom. The web site plays an important role in demonstrating Phantom's wide array of products and providing directions to showrooms. The Spanish-language version of fireworks.com will help Phantom reach new customers and increase the opportunities for consumers to enjoy safe, legal fireworks.

"For years, Hispanic Americans have been loyal to Phantom Fireworks," says Bill Weimer, Vice President at Phantom. "They are an important customer segment to us and they are growing every year. The Spanish-language web site is our way of reaching out and helping to make their shopping experience more enjoyable."

Phantom Fireworks operates over 40 permanent showrooms and thousands of seasonal retail locations across the United States. Phantom will continue to grow in 2005, as it prepares to open new locations this upcoming season.

For the past thirty years, Phantom Fireworks has been bringing wholesome, exciting entertainment to families across the United States. With a commitment to producing only products made of the highest quality, Phantom has built a reputation for fireworks that burn brighter, shoot higher and are safer. It is this drive to produce the best possible product, coupled with Phantom's commitment to safety that makes Phantom Fireworks a leader in the fireworks industry.

A division of B.J. Alan Company, Phantom Fireworks is headquarted in Youngstown, Ohio.