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California Privacy Policy

California Residents

Last Updated: June 15, 2023

This notice describes the categories of personal information collected by Phantom Fireworks(“Company”) and the purposes for which such information may be collected and used. For additional information about the Company’s data privacy practices, please review our Privacy Policy,

Categories of Personal Information Collected

Identifiers and Contact information. This category includes names, addresses, telephone numbers, mobile numbers, email addresses, signatures, account names, dates of birth, bank account information, driver’s license number, and other similar contact information and identifiers.

Protected Classification Information. This category includes characteristics of protected classifications under California or federal law.

Commercial Information. This category includes, without limitation, products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or Other Electronic Network Activity Information. This category includes, without limitation, browsing history, search history, or a consumer’s interactions with a website, application, or advertisement.

Geolocation Data. Such as location information when using one of our apps, devices, or vehicles.

Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information. This category includes, for example, information collected from voicemail messages, while speaking with one of our service representatives, and/or by video camera.

Biometric Information. This category includes, without limitation, an individual’s physiological, biological, or behavioral characteristics used or intended for use – singly or in combination with each other or with other identifying data – to establish individual identity.

Professional and Employment-Related Information. This category includes, without limitation, information regarding job applications, information related to onboarding for payroll and benefits, and information needed for evaluating performance.

Education Information. This category includes, without limitation, information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, Sec. 1232g; 34 C.F.R. Part 99)

Purposes Personal Information Is Used

  • To provide you with information, products, or services you request from us.

  • To fulfill or meet the reason for which the information is provided.

  • To contact you and/or provide you with email alerts and other notices concerning our products, services, events, or news that may be of interest to you. For example, we may send you announcements, surveys, and newsletters using any communications preferences you have expressed. We may provide these communications via email, postal mail, online advertising, social media, telephone, text message (including SMS and MMS), push notifications, in-app messaging, and other means. Of course, if at any time you no longer wish to receive such communications, you have the option of unsubscribing from our mailing list for that communication.

  • To process payments.

  • To engage in marketing activities.

  • To communicate with you via social media concerning our products and services.

  • To ensure your information is accurate and to personalize our communications to you. For example, we may aggregate your personal information with data from various sources for purposes of keeping information up to date. If you connect your social media services or other accounts to our services, we may use this information to make your experiences with us more personal or share and use it as described elsewhere in this Policy.

  • To carry out our obligations and enforce our rights including those arising from any contracts entered into with you, including for billing, payment, and collections.

  • To review, improve, and monitor our website, applications, online services, and overall consumer experience, including to provide customization to meet the specific needs.

  • To provide customer service and engage in quality control activities concerning our products and services.

  • For testing, research, analysis and product and service development. We may use data, including public feedback and surveys, to conduct research and for the development of the Site and the services, products, and information we provide.

  • To respond to law enforcement requests and as required by applicable law, court order, governmental regulations, or other lawful processes.

  • As described to you when collecting your personal information.

  • As necessary or appropriate to protect the rights, property, security, and safety of us, our employees, our consumers, our information systems, and the public.

  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

Retention. We retain your personal information for as long as is necessary to provide products and services to you and in accordance with the Company’s data retention schedule. We may retain your personal information for longer if it is necessary to comply with our legal or reporting obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, enforce our legal agreements and policies, address other legitimate business needs, or as permitted or required by applicable law. We may also retain your personal information in a deidentified or aggregated form so that it can no longer be associated with you. To determine the appropriate retention period for your personal information, we consider various factors, such as the amount, nature, and sensitivity of your information; the potential risk of unauthorized access, use or disclosure; the purposes for which we collect or process your personal information; and applicable legal requirements. Personal information does not include certain categories of information, such as publicly available information from government records, and deidentified or aggregated consumer information.

Disclosure. To carry out the purposes outlined above, the Company may disclose personal information to service providers or other outside parties. The Company does not sell or share, as those terms are defined under applicable law, the above categories of personal information. The Company may add to the categories of personal information it collects and the purposes for which it uses that information. The Company will inform you in the event it does so.

California Resident Individual Rights Requests. Individuals who are residents of the State of California have certain individual rights. Information about these rights and how to exercise them, along with other information about our data privacy practices, is available in the Company’s Privacy Policy, available at

Submitting CCPA Rights Requests. To submit a CCPA Rights request as outlined above, please contact us at 1-800-777-1699 or reach us by email at We reserve the right to only respond to verifiable consumer requests that are submitted as instructed.

Notice of Financial Incentive under California Law.We provide rewards benefits and special offers to customers who qualify and participate in our Premier Membership Program. We also may conduct surveys or send newsletters with special offers, host contests, and offer promotions to customers who sign up for emails, texts or interact with us on social media (Promotional Activities). Please review all applicable terms and conditions presented to you when you sign up to participate in these Promotional Activities. Because Promotional Activities and Premier Membership Program often involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services that you obtain in connection with Promotional Activities or the Premier Membership Program and it is based on the expense related to offering those free or discounted products or services. You may unsubscribe from marketing emails or withdraw from participating in a Premier Membership by contacting

We reserve the right to amend this notice at any time without advance notice. Please direct questions about this notice to or by calling us at 1-800-777-1699.